Archive for the ‘Blah Blah Blah’ Category

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The Joys of Online Holiday Shopping!

December 9, 2009

After leaving the office last night, I stopped by a major retail store to purchase a doggy bed for my 5 month old Goldendoodle Monty, who I’m worried is starting to get chilly at night (I know, he has fur!).  While standing in line for over half an hour along with other frustrated consumers, and as we watched several drop out of the line and just go home without making their purchase, I decided it would be a great blog to discuss the great benefits of online holiday shopping with West Coast Jewelry!

Benefit #1:  Large Selection

Have you ever gone to a store because something specific was advertised, only to find out that its gone?  Not only was it gone, they only had 5 to begin with!  I’m not even talking about crazy Black Friday camping all night in front of the store promotions, I’m talking about regularly advertised items.  Well I was disappointed last night to see 2 things I saw advertised were out, one gone completely and the other was just left because it was the display model.

At West Coast Jewelry, we have over 60,000 awesome items from sterling silver jewelry, gold jewelry, titanium tungsten and stainless steel metal jewelry for men and women.  We have gemstones, we have a large selection of brand name Murano Glass jewelry and even fashion diamond items as well.  We update our inventory with current stock on a daily basis, and work hard to make sure that what you order, we have in stock ready to ship!

Benefit #2: Clear Pricing and Savings

How many times have you gotten close to the front of a long line while doing your holiday shopping, only to hear “Price check on lane 2, price check!”  And then your heart sinks as someone comes from the back of the store, grabs the item, goes back to the shelf where it was sold only to find that none of the items are marked with prices, and then returns with some arbitrary code written on their hand?  And in the meantime the line next to you, the one with the slow checker who you thought was not a safe bet, has now helped 5 more customers and you would have been out of the store by now?

At WestCoastJewelry.com Prices and Savings are ALWAYS clear and visible.  Never worry about not knowing what something costs, or worry about dragging it to the front of the store only to realize its ridiculously over priced!  What you see is what you pay! (unless of course you’re a Blue Pouch VIP Member and have additional great discounts!)

Benefit #3: Easy & FREE shipping

I’ve shopped online most of my adult life.  People always ask me, “doesn’t the shipping make it a waste to buy online?”  “wouldn’t you rather buy in a store where you can see the product you’re buying?”  What they didn’t realize, is that by shopping online you can actually save quite a bit since online stores have lower overhead. When you deal with a retailer you can trust like West Coast Jewelry, with years of experience and hundreds of thousands of satisfied customers, you know you’ll be taken care of even if you aren’t happy with the item once it arrives.

From November through December 27th we’re offering FREE STANDARD SHIPPING on ALL ORDERS to ANY U.S. ADDRESS!  Not only can you buy gifts for your friends and family in town, you can even purchase gifts for out of town relatives and friends and let us do all the work!  We never ship packing slips with prices, so you don’t have to worry about them finding out what you paid.  Simply add their address to your profile when checking out, and we’ll ship them your gift for you in one of our signature blue pouches.

Benefit #4: No waiting for other people

Ever find yourself peeking into other people’s shopping carts to see what’s underneath that big item, just to try to predict how long it will take them to check out?  Ever find yourself scanning the check-out people to see which one seems to be the most competent and skillful?

We’re integrated with Amazon.com so you can use your existing Amazon account and address book to pay for your purchase with us, no need to set up a new account, no need to resubmit any payment information, its all saved and secured by Amazon’s servers so you can be confident when you shop with West Coast Jewelry!  You’re in and you’re out, just that simple!

Benefit #5: The more you buy the more we love you!

As I was standing in line wondering how to explain to my wife that I was an hour late coming home because of this line, and wondering if she would believe me, a glimmer of hope emerged!  Another lane was opening, the blood rushed to my head and I could barely hold in my joy, until the checker shouted, “anyone with 10 items or less I can help!”.  10 items or less?  Boy was this the wrong day to buy 12 items.  Before I could eliminate any 2 items from my cart, that line filled up, and the whole process became even more frustrating as people with only a handful of items got to join the new line.

At West Coast Jewelry, we’ll NEVER penalize you for wanting to buy more!  In fact, we’ll reward you for it!  With our new FREE ITEM WITH PURCHASE ongoing promotion, if you spend more, you can get even nicer free gifts!  Not only that, if your order is over $100, we’ll upgraded you to Expedited shipping for FREE!

Benefit #6: The dreaded day after Christmas Return Line!

Of all the gifts given and received around the holidays, surely many will make their way back to the stores, different sizes, different colors, did Grandma REALLY think I wanted THAT!?  The last place you want to be during the holidays is waiting for hours in line to process your return or exchange, or have to worry about gift receipts or receipts at all for that matter, don’t you have more important things to worry about, like New Years parties?

West Coast Jewelry makes returns and exchanges easy.  We offer free exchanges on rings that don’t fit, or any other item if you decide not to keep it.  Returns and refunds are processed the same day, just pop it in the mail and we’ll take care of the rest!  Your original payment method will be credited the refund amount, and you can spend some quality time with your family instead of in the stores.  Not only is our 30 day return and exchange policy easy to use, as a special consideration to our customers, ALL items purchased in December can be returned through the end of January!  No need to rush if you’re on vacation or busy with your family, we understand that your purchases are given on Christmas and we’ll be happy to help with your return and exchange when you get to it.

With so many reasons to shop with West Coast Jewelry this holiday season, why not start shopping now?

Happy Holidays to you and yours,

Sincerely,

- Ari Mahller

President, WCJ

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2,000 New Gift Items on Amazon.com, New Engraving Machine & More!

July 23, 2008

We recently added around 2,000 new items to Amazon under our newest brand name, West Coast Gifts.  The new products can be found in both the Home and Garden and Office categories on Amazon.com.  The new collections feature hundreds of items from photo frames to desk sets ranging in price from $9.99 on up.

The new collections will be the first items on West Coast Jewelry’s newest website, WestCoastGifts.com, currently under construction with a scheduled launch date of September 2008.  The site will launch with almost 5,000 gift items and will be cross categorized by product and event for easy user navigation.  The release will also coincide with a redesign of WestCoastJewelry.com, the home page of West Coast Jewelry.  While some gift products carried on WestCoastJewelry.com will be also featured on WestCoastGifts.com such as cuff links and key chains, the West Coast Gifts items will be offered for sale exclusively on the WCG site.

West Coast Jewelry is also pleased to announce that all items including the new giftware line are engravable!  For the first time ever WCJ will be offering engraving services for both the inside and outside of rings as well as flat items such as business card cases, keychains, dog tags and more!  The purchase of our new Gravograph engraving machine with diamond tipped engraver will allow us to engrave on all metals including our exclusive Tungsten Tough Collection!  We are very excited to be opening a new business segment for corporate gifts with personalization and engraving services on thousands of products.  Call us for more details at ( 888 ) WCJ-0080 if you are interested in affordable personalized corporate gifts.  A new website geared towards marketing our products towards the corporate community is currently in discussions.

Lastly, we are in the final stages of design for a new Tungsten Carbide watch line that we hope to launch for this year’s holiday season.  The new line will feature between 8-12 designs with scratch resistant Tungsten Carbide casings and bands.  More information will hopefully be coming soon about the collection and we hope to launch the watch collection officially in October 2008 simultaneously on Amazon.com and Overstock.com.  More to come…

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Here come the tumbleweeds

April 9, 2008

It’s been only 3 days since my last post, and already I’m starting to feel anxious. I just read an article today that a few bloggers died of massive heart attacks and that’s definitely not the end result I want for this blog. So I’ve decided this blog is going to take on a much more informal attitude. Ahhh, now THAT feels better.

We’re working on our spring seasonal emails right now which will feature this blog and ask our customers to sign up to get updates by e-mail. I think this is the easiest way to spread the word about 1 day only sales like free shipping, buy 1 get 1 free and those types of deals . Mothers’ Day and Fathers’ Day and Graduation season are all coming up, its the perfect storm of jewelry shopping online.

I’d also like to extend an invitation to anyone who would like to contribute to this blog. We’d ideally like a West Coast Jewelry customer, someone who knows us and what we’re all about. We’d love comments about your favorite products that we sell, including products you’ve purchased, why you love them, etc. If that sounds interesting to you please email info@westcoastjewelry.com.

This just in… New shipments of Tungsten Carbide, Titanium and Stainless Steel Rings are on the way and should be online in the next 2 weeks. We’re VERY excited about this since we’re bringing in new designs that nobody has EVER done before! I’ve been spending a pretty penny trying to compete with the big boys with Google Ads and in selected categories it’s paying off, we do have some of the lowest prices on Tungsten and Titanium on the internet which doesn’t hurt either.

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Sexy Investment… Silver Markets Gone Wild!

March 31, 2008

Sterling silver jewelry has always made up the majority of our products and sales. 6 month silver marketsWe had to raise prices earlier this year and some of our customers took note. I wanted to share some insight into the silver markets here since it’s very interesting stuff, at least to us!

This first chart shows that in the last 6 months we had prices of $14 per ounce as late as December climb to over $20 per ounce as of last week. Many of us in the fashion jewelry industry breathed a big sigh of relief this week when prices came back down a bit, but that 43% increase in 3 months was a big shock to us.

1 Year Silver ChartIf you look at the second chart here you’ll see that we’ve seen more fluctuation in the first 3 months of 2008 than we saw in the entire year of 2007. Much of this is to do with the weakening dollar and uncertain economy, but that’s not even the most surprising news when it comes to recent activity in the silver markets.

5 Year Silver ChartTake a look at this third graph, the 5 year historical silver chart. Yes, just last week silver prices were 500% higher than the same time 5 years ago! That’s absolutely amazing, not even real estate during its most lucrative times jumped so high so fast. Gold prices in March ‘03 were around $320/oz and last week were in the neighborhood of $950/oz, a 300% increase, but still not quite the 500% jump silver took. The increased global demand for silver has really impacted the markets.

That silver jewelry you once bought on the beach in Mexico really may be worth cashing in on, it may be worth more thank you think!

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No Sales Tax Outside California

March 31, 2008

No Sales Tax

Just a reminder that WE DON’T CHARGE SALES TAX OUTSIDE OF CALIFORNIA!  We posted this new banner on our website today as a visual reminder for our visitors and thought it would be good to also note here.

Although we are based in one of the highest sales tax districts in the country, most of our customers are out of state. Just one more thing to remember when considering going to the local mall or shopping on our site for your next gift. Granted, we do have shipping charges, however with many of our larger items, including our luxury pearl collection, that tax savings can make a real difference on your bottom line!

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Up and Running!

March 27, 2008

And….. we’re off! Why does WestCoastJewelry.com need a blog? That’s a good question, and no, I may not have an answer anytime soon. But in the meantime I hope to use this to discuss special offers and promotions, new jewelry styles and exciting happenings with us. If you haven’t checked out www.WestCoastJewelry.com yet please do so, and let us know if you have any great ideas for future blogs!