Black Friday kicked off an amazing start to the holiday season for West Coast Jewelry this past weekend.  Sales year over year grew 150% with a 200% increase in orders due to many Black Friday specials featured for less than $10.  Our goal is to make holiday gift buying fun and accessible for anyone regardless of price point.  With our current offering of over 15,000 items there’s definitely something for everyone.  The men’s collections of titanium, stainless steel and tungsten carbide continued to show strong sales, while pearls are definitely hot this year on the ladies side.  Our “True Love Waits” Ring continues to be THE item of choice for girls and teens this year, making it the #1 BEST SELLING PROMISE RING AND #27 MOST POPULAR JEWELRY ITEM ON AMAZON.COM!!

WestCoastJewelry.com continues to bring the best deals and promotions.  While our Black Friday deals ended tonight we are kicking off a FREE STANDARD SHIPPING promotion which runs back to back on top of our current free expedited shipping on orders of $100 or more.  These 2 promos mean you won’t pay ANY shipping on our site for your holiday jewelry gifts this year.

The luxurious blue satin travel pouch is getting rave reviews so far from customers.  Darcee from Tampa writes, “Excellent excellent excellent!!! Arrived way before I expected it to. Ring is exactly as described and even came in a very nice, good-sized drawstring jewelry bag - perfect for all the jewelry I travel with. Thanks for the PERFECT service!”  Get YOUR WCJ satin pouch while supplies last!

Sharing Gift Ideas has never been easier!
With the holidays right around the corner gift giving is on everyone’s mind.  We here at West Coast Jewelry are constantly looking for new ways to make your shopping experience as pleasant and convenient as can be.  Which is why we are proud to announce the SHARE function at West Coast Jewelry.com.  Whether it’s an idea for you or a friend, the SHARE feature helps you get the most out of gift giving and receiving.  Using almost any social network or personal internet feed, you can share products as well as expand your own holiday wish list.  It’s our hope that you never get a disappointing gift again. So we put the power in your hands. Just reach out and ask for exactly what you want.  Make sure your special someone knows what you’re looking for under the tree this year!
Did you find a gift for someone else?  Email, Twitter, Facebook, Myspace and many more Internet networks are waiting to spread your idea regarding products, promotions and spectacular savings on WestCoastJewelery.com .

To use the SHARE feature, simply locate the desired product, click the SHARE button located below the product photos, select your delivery method, and fill in all necessary information.  It’s that easy to share your gift ideas and West Coast Jewelry savings with everyone.

Remember, the best things come in small boxes and while supplies last, our luxury travel pouch too!

Hammered Cuff Bracelet for $7.99

In the midst of holiday planning and ongoing major website development plans… ;)  we’ve finally updated our website, westcoastjewelry.com to update the site with both flash promotions and the new updated logo.  We’ve been using the logo in our marketing materials and new luxury satin pouches for a few weeks now, the last piece of updating was getting the website on board as well.

In other very exciting news, with Thanksgiving and Black Friday rapidly approaching, West Coast Jewelry is pleased to announce that we will be unveiling the list of our Black Friday specials on Sunday November 23rd.

To avoid the rush of one day madness, Black Friday specials pricing will take affect Monday November 24th on WestCoastJewelry.com and will remain until available stock is sold out.  We have 2 teaser items, a hammered cuff bracelet for only $7.99, and a men’s 7″ leather woven bracelet for only $4.99!

Mens Woven Leather Bracelet for $4.99

We will have specials priced from $4.99 and up, and are offering FREE EXPEDITED SHIPPING on orders of $100 or more.

There’s so much excitement around these great products, over 39 will be featured with significant discounts!  The turquoise leather bracelet featured a few months ago in this blog (see below) is completely out of stock and we blew out over 500 pieces in our last major promotion.  With deals this great, you’ll want to check WestCoastJewelry.com this Sunday to see what the fuss is all about!

We recently added around 2,000 new items to Amazon under our newest brand name, West Coast Gifts.  The new products can be found in both the Home and Garden and Office categories on Amazon.com.  The new collections feature hundreds of items from photo frames to desk sets ranging in price from $9.99 on up.

The new collections will be the first items on West Coast Jewelry’s newest website, WestCoastGifts.com, currently under construction with a scheduled launch date of September 2008.  The site will launch with almost 5,000 gift items and will be cross categorized by product and event for easy user navigation.  The release will also coincide with a redesign of WestCoastJewelry.com, the home page of West Coast Jewelry.  While some gift products carried on WestCoastJewelry.com will be also featured on WestCoastGifts.com such as cuff links and key chains, the West Coast Gifts items will be offered for sale exclusively on the WCG site.

West Coast Jewelry is also pleased to announce that all items including the new giftware line are engravable!  For the first time ever WCJ will be offering engraving services for both the inside and outside of rings as well as flat items such as business card cases, keychains, dog tags and more!  The purchase of our new Gravograph engraving machine with diamond tipped engraver will allow us to engrave on all metals including our exclusive Tungsten Tough Collection!  We are very excited to be opening a new business segment for corporate gifts with personalization and engraving services on thousands of products.  Call us for more details at ( 888 ) WCJ-0080 if you are interested in affordable personalized corporate gifts.  A new website geared towards marketing our products towards the corporate community is currently in discussions.

Lastly, we are in the final stages of design for a new Tungsten Carbide watch line that we hope to launch for this year’s holiday season.  The new line will feature between 8-12 designs with scratch resistant Tungsten Carbide casings and bands.  More information will hopefully be coming soon about the collection and we hope to launch the watch collection officially in October 2008 simultaneously on Amazon.com and Overstock.com.  More to come…

West Coast Jewelry is proud to announce the release of its new Titanium Collection and Stainless Steel Collection. The two new collections are brothers of the Tungsten Tough Collection, released a few weeks earlier. The new collections feature pieces in the same styling as Tungsten Tough, incorporating 14k Yellow Gold Plating and also Black IP Plating with the natural brushed and polished titanium and steel looks.

The new styles are currently available on WestCoastJewelry.com, and Amazon.com. They will also soon be available for purchase on Overstock.com and Buy.com as well.

West Coast Jewelry is pleased to announce the release of their first unique collection, “Tungsten Tough by WCJ”. The complete collection will feature over 60 classic and unique Tungsten Carbide Rings. The current preview is available at www.WestCoastJewelry.com and shows the first 52 pieces in the collection. Tungsten Tough is unique in its use of color, integrating the very popular yellow gold plated row look and taking it a step further with cutting edge designs.

The Tungsten Tough line is currently available on WestCoastJewelry.com and Amazon.com. Select styles are also now available on Overstock.com!

We got this item in a few months ago, just before Valentine’s Day and sold over 300 of them in 3 weeks leading up to Valentine’s.

It is a beautiful sterling silver heart shaped pendant with a natural ruby prong set dangling in the middle. It comes on an 18″ silver cable chain and is presented in this really cool rose shaped box, which makes for a great presentation.

Luckily we stocked 500 more for Mother’s Day and the rest of the season and are offering FREE STANDARD SHIPPING on all purchases through Mother’s Day.

To get the free shipping you have to use coupon code “SHIPROSE” when checking out to see the shipping fee waived.

It’s been only 3 days since my last post, and already I’m starting to feel anxious. I just read an article today that a few bloggers died of massive heart attacks and that’s definitely not the end result I want for this blog. So I’ve decided this blog is going to take on a much more informal attitude. Ahhh, now THAT feels better.

We’re working on our spring seasonal emails right now which will feature this blog and ask our customers to sign up to get updates by e-mail. I think this is the easiest way to spread the word about 1 day only sales like free shipping, buy 1 get 1 free and those types of deals . Mothers’ Day and Fathers’ Day and Graduation season are all coming up, its the perfect storm of jewelry shopping online.

I’d also like to extend an invitation to anyone who would like to contribute to this blog. We’d ideally like a West Coast Jewelry customer, someone who knows us and what we’re all about. We’d love comments about your favorite products that we sell, including products you’ve purchased, why you love them, etc. If that sounds interesting to you please email info@westcoastjewelry.com.

This just in… New shipments of Tungsten Carbide, Titanium and Stainless Steel Rings are on the way and should be online in the next 2 weeks. We’re VERY excited about this since we’re bringing in new designs that nobody has EVER done before! I’ve been spending a pretty penny trying to compete with the big boys with Google Ads and in selected categories it’s paying off, we do have some of the lowest prices on Tungsten and Titanium on the internet which doesn’t hurt either.

West Coast Jewelry has added a new collection featuring Sterling Silver Jewelry combined with diamonds and gemstones. The collection has both men’s and women’s ring designs, cuff links for men, and pendants and earrings for women. The new collection, called “Versil”, has price points from $50 - $200. To search the new collection you can Click Here.

Sterling silver jewelry has always made up the majority of our products and sales. We had to raise prices earlier this year and some of our customers took note. I wanted to share some insight into the silver markets here since it’s very interesting stuff, at least to us!

This first chart shows that in the last 6 months we had prices of $14 per ounce as late as December climb to over $20 per ounce as of last week. Many of us in the fashion jewelry industry breathed a big sigh of relief this week when prices came back down a bit, but that 43% increase in 3 months was a big shock to us.

If you look at the second chart here you’ll see that we’ve seen more fluctuation in the first 3 months of 2008 than we saw in the entire year of 2007. Much of this is to do with the weakening dollar and uncertain economy, but that’s not even the most surprising news when it comes to recent activity in the silver markets.

Take a look at this third graph, the 5 year historical silver chart. Yes, just last week silver prices were 500% higher than the same time 5 years ago! That’s absolutely amazing, not even real estate during its most lucrative times jumped so high so fast. Gold prices in March ‘03 were around $320/oz and last week were in the neighborhood of $950/oz, a 300% increase, but still not quite the 500% jump silver took. The increased global demand for silver has really impacted the markets.

That silver jewelry you once bought on the beach in Mexico really may be worth cashing in on, it may be worth more thank you think!